I found this interesting artictle on the Guardian website:
"Own-brand pushchairs - or "baby travel systems" - were among the best sellers. Gordon said they have become "real status symbols". Mothercare competes with top brands such as Phil & Ted and Bugaboo. "Five years ago Mothercare's strategy was to follow Asda down with its prices," Gordon said. Now it is offering own-label My3 prams at £400 each."
You too can own one of these status symbols at much less the "symbol" asking price of £400 right here!
